ABOUT US

In 2012 we opened the doors to our first Formel A showroom in the heart of Copenhagen.

Today we are welcoming you in our showrooms at Nørregade 40 in Aarhus, at Rosa-Luxemburg-Strasse 22 in Berlin, at Istedgade 56 in Copenhagen V and in our new flagship store at Esplanaden 1 in Copenhagen K.  

We create furniture in collaboration with talented Danish designers and architects who all share a passion for innovative and inspired furniture design that creates immense possibilities in function and expression. Our designs connect the imaginative and innovative with the pratical in form and function resulting in designs that challenge our idea of aesthetics and inspire our beliefs via simple geometries and inspired minds. 

We are part of the design process with our design team, we handle our production where every piece of furniture is crafted by hand and produced within the EU. And we take great pride in presenting our designs in our own showrooms that reflect our colored and aesthetically passionated state of mind. 

Our hands-on approach to the design process, our production and the way we present our designs in our own showrooms makes it possible for us to create a design collection and a showroom universe that we believe constitutes the essence of our brand. 

Our preference for the simple design honors the long tradition of Danish design mixed with the idea of functionality, comfort and the unique detail. 

We believe in the unique, Danish design where clean lines, form and function creates an aesthetic design with endless possibilities. Every choice of detail creates a uniqueness in the design that constitutes our belief of our home as an expression of who we are. 

So go ahead - make it your own.